Privacy Policy

1. Applicability of This Privacy Policy

This Privacy Policy applies to Vercepta, including our web application, related support services, and any interactions (such as customer service, onboarding, or demo requests) you may have with us. Vercepta is a software product owned and operated by Vercepta LLC, a Delaware limited liability company.

This Privacy Policy does not apply to third-party platforms (such as Yelp, Google, or Facebook) whose data may be accessed by Vercepta on your behalf. These platforms have their own terms and privacy practices.

2. Information We Collect

We collect the following categories of information:

a. Account and Business Information

When you sign up for Vercepta or interact with the Service, we collect:

• Full name
• Email address
• Phone number
• Business name, industry, and address
• Zip code or service area
• Review platform connections
• Other business metrics (e.g., estimated revenue, customer types, number of employees)

Some of this data is required during onboarding. Other data is optional but may affect access to certain features.

b. Review Data

We collect publicly available or authorized review data from third-party platforms (e.g., Google, Yelp, Facebook) on your behalf. This data is stored in our systems and associated with your account.

c. Usage Data and Metadata

We collect data about your interactions with Vercepta, such as:

• Pages visited
• Features used
• Settings toggled
• Dashboard activity
• Timing and frequency of logins

d. Technical Information

We may collect technical details such as:

• IP address
• Browser type and version
• Device type and operating system
• Language preferences
• Referral sources

e. Cookies and Analytics

We may use cookies, scripts, and other tracking technologies to improve our service and analyze usage patterns. Some data may be collected via analytics tools or third-party service providers, subject to their policies.

3. How We Use Information

We use collected information to:

• Provide and maintain the Vercepta platform
• Deliver alerts and review notifications
• Customize your dashboard and insights
• Generate anonymized industry benchmarks
• Improve features, performance, and usability
• Communicate with you (including product updates and marketing if opted in)
• Comply with legal obligations or enforce terms of use

We may use aggregated and de-identified data for internal research, analytics, or reporting purposes.

4. Legal Bases for Processing (if applicable)

While Vercepta does not currently serve users in the European Union, if we expand in the future, we will process personal data on the following bases:

• Consent
• Contractual necessity
• Legal obligation
• Legitimate interests (e.g., fraud prevention, platform improvement)

5. Sharing and Disclosure of Information

We do not sell or rent your personal or business information. We may share information with:

• Authorized service providers and sub-processors (e.g., infrastructure, email delivery, analytics). A current list of authorized service providers is available upon request.
• Legal authorities if required by law, regulation, or valid legal request
• Third-party platforms at your request or with your authorization
• Internal staff and contractors bound by confidentiality

We may share aggregated, non-identifiable information for research, benchmarking, or marketing purposes.

6. Data Retention

We retain personal and business data as long as your account remains active. Upon account deletion, we may retain limited information for:

• Legal or regulatory compliance
• Fraud prevention or security audits
• Historical analysis in anonymized form

You may request full deletion of your data by contacting [email protected].

7. Cookies and Tracking Technologies

We use essential cookies to operate the platform and may use analytics or marketing cookies with your consent. Cookies may be used to:

• Authenticate user sessions
• Analyze usage patterns
• Improve site performance and design

You can manage cookie preferences through your browser or our on-site cookie settings. Blocking some cookies may affect functionality.

8. Security

We take data security seriously. We use a combination of encryption, access control, logging, and monitoring to protect your information. However, no system can be guaranteed 100% secure.

You are responsible for maintaining the confidentiality of your login credentials and for activity under your account.

9. Your Rights and Choices

You may:

• Access your account settings to update or correct information
• Unsubscribe from marketing communications at any time
• Delete your account from your dashboard
• Request a copy or deletion of your data by contacting [email protected]

We respond to all requests within a reasonable timeframe.

10. California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what categories of personal information we collect
• Request access to your information
• Request deletion of your information
• Opt out of data sale (note: we do not sell your data)

To exercise your rights, email [email protected].

11. International Data Transfers

While Vercepta is based in the United States, your data may be accessed or stored in other jurisdictions by our authorized contractors or service providers. We maintain safeguards to ensure compliance with applicable data protection laws.

12. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices, services, or legal obligations. When we do, we will revise the "Effective Date" and notify users through the Service or email.

13. Children’s Privacy

Vercepta is intended for use by business entities and individuals 18 years or older. We do not knowingly collect or maintain information from anyone under 18. If you believe a minor has provided information, contact us immediately to request deletion.

14. Contacting Us

For questions, concerns, or data requests contact:

Vercepta LLC